Email blasts are often uninspired, repetitive and lack creativity, which leads to disinterested and apathetic consumers. How do you avoid this pattern and increase traffic?
It all starts with your target market. Identify what message you are conveying and who you are conveying it to. Once you have a clear idea of your vision, offering relevant content and services to your audience will be much easier.
When building a campaign around email blasts, don't be afraid to change it up. It's important to keep your message consistent, but finding new and interesting ways to deliver it will keep your demographic engaged. Include creative and enticing emails, a memorable follow-up download or a text email with a personal touch. Standing out from the crowd will go a long way.