Branding + Storytelling

By: Liz Chrostowski

Take a look at the largest brands in the world – Coke, Apple, Google, Microsoft – and you’ll see at least one similarity among them all. And what is that? Branding. They have stellar branding strategies and stories, and each is recognizable down to certain colors, logos, you name it. But branding isn’t just for the largest companies in the world. Your business, big or small, needs branding to survive.

​Telling your brand’s story is extremely important, especially in a marketplace where everyone is trying to stand out. While the most recognizable aspects of your brand may be your color scheme, logo or slogan, what really resonates with customers is the story your brand tells. This stat shows you the power of storytelling: Messages delivered as stories can be up to 22x more memorable than just facts.

Who wouldn’t want to take advantage of that?

Now, let’s look at the benefits of a strong brand:

• Builds Trust – Your current customers and prospects need to know they can rely on you to deliver. When you tell your brand’s story, it creates an emotional bond between you and your customers, building trust with every purchase.
• Customer Recognition – As customers are scrolling through ESP®, social media or anywhere else they may browse, your brand will stand out because your business has an identity.
• Builds Credibility – Having a strong brand will increase credibility with customers and within the industry.

​Creating a strong brand is not something that happens overnight, but throughout the entire course of your business’s lifetime. As your business continues to evolve, so will your brand. While this may sound daunting, it’s what your business needs. At ASI®, we have ASI Creative Labs, a marketing agency ready to get your branding started through content marketing, design, video, social media and more.
Our team of experts is ready to take your branding to new heights. If you’re interested, just contact your account representative to learn more.