Telling your brand’s story is extremely important, especially in a marketplace where everyone is trying to stand out. While the most recognizable aspects of your brand may be your color scheme, logo or slogan, what really resonates with customers is the story your brand tells. This stat shows you the power of storytelling: Messages delivered as stories can be up to 22x more memorable than just facts.
Who wouldn’t want to take advantage of that?
Now, let’s look at the benefits of a strong brand:
Creating a strong brand is not something that happens overnight, but throughout the entire course of your business’s lifetime. As your business continues to evolve, so will your brand. While this may sound daunting, it’s what your business needs. At ASI®, we have ASI Creative Labs, a marketing agency ready to get your branding started through content marketing, design, video, social media and more.
Our team of experts is ready to take your branding to new heights. If you’re interested, just contact your account representative to learn more.