ASI Advertising Media Kit
  • Q1 2023 Opportunities
  • Digital
    • ESP >
      • ESP
      • ESP Websites
    • E-Newsletters
    • ASI Central
    • Email Express
    • Connect
    • Supplier ESP Websites
  • Print
    • Counselor
    • Catalogs
    • Mailing List
  • Creative Labs
    • Logos
    • Content Marketing
    • Video Service
    • Sponsored Social Ads
    • Sponsored Webinars
    • Marketing & Creative Services
    • Custom Websites
  • Events
    • ASI Show ConneX
    • ASI Shows
  • Resources
    • Content Library
    • Blog
  • Reach End Buyers
    • Catalogs
    • ESP Websites
  • Subscription Services
    • Connect
    • Supplier ESP Websites
    • ESP Websites
    • Mailing List
  • Join

Blog

Branding + Storytelling

7/21/2020

0 Comments

 
Picture
By: Liz Chrostowski

Take a look at the largest brands in the world – Coke, Apple, Google, Microsoft – and you’ll see at least one similarity among them all. And what is that? Branding. They have stellar branding strategies and stories, and each is recognizable down to certain colors, logos, you name it. But branding isn’t just for the largest companies in the world. Your business, big or small, needs branding to survive.

​Telling your brand’s story is extremely important, especially in a marketplace where everyone is trying to stand out. While the most recognizable aspects of your brand may be your color scheme, logo or slogan, what really resonates with customers is the story your brand tells. This stat shows you the power of storytelling: Messages delivered as stories can be up to 22x more memorable than just facts.

Who wouldn’t want to take advantage of that?

Now, let’s look at the benefits of a strong brand:
  • Builds Trust – Your current customers and prospects need to know they can rely on you to deliver. When you tell your brand’s story, it creates an emotional bond between you and your customers, building trust with every purchase.
  • Customer Recognition – As customers are scrolling through ESP®, social media or anywhere else they may browse, your brand will stand out because your business has an identity.
  • Builds Credibility – Having a strong brand will increase credibility with customers and within the industry.

​Creating a strong brand is not something that happens overnight, but throughout the entire course of your business’s lifetime. As your business continues to evolve, so will your brand. While this may sound daunting, it’s what your business needs. At ASI®, we have ASI Creative Labs, a marketing agency ready to get your branding started through content marketing, design, video, social media and more.
Our team of experts is ready to take your branding to new heights. If you’re interested, just contact your account representative to learn more.
0 Comments



Leave a Reply.

    Archives

    November 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    December 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    January 2021
    December 2020
    November 2020
    October 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    October 2018
    September 2018
    June 2018
    May 2018
    April 2018
    March 2018
    December 2017
    November 2017
    October 2017

    Categories

    All
    Content Marketing
    Digital Advertising
    Email Marketing
    ESP Advertising
    Event Marketing
    Print
    Social Media
    Video

ASI RESOURCES

ASICentral
ESP
Join ASI
2023 Media Planner
New Members: ​Click Here
FAQs
Contact Us
2022 The Advertising Specialty Institute®. All Rights Reserved.  Terms of Use    Privacy Policy
Photos used under Creative Commons from Rawpixel Ltd, Rennett Stowe, pstenzel71, One Way Stock, CollegeDegrees360, SurfaceWarriors, wuestenigel
  • Q1 2023 Opportunities
  • Digital
    • ESP >
      • ESP
      • ESP Websites
    • E-Newsletters
    • ASI Central
    • Email Express
    • Connect
    • Supplier ESP Websites
  • Print
    • Counselor
    • Catalogs
    • Mailing List
  • Creative Labs
    • Logos
    • Content Marketing
    • Video Service
    • Sponsored Social Ads
    • Sponsored Webinars
    • Marketing & Creative Services
    • Custom Websites
  • Events
    • ASI Show ConneX
    • ASI Shows
  • Resources
    • Content Library
    • Blog
  • Reach End Buyers
    • Catalogs
    • ESP Websites
  • Subscription Services
    • Connect
    • Supplier ESP Websites
    • ESP Websites
    • Mailing List
  • Join