Build a Better Online Brand Identity

By: Kim Teti

A crucial element of your success is an online presence and a company website is a cornerstone of your online brand identity. Businesses on smaller scales sometimes don’t realize that having a professional website shows that your company is modern, easily accessible and trustworthy.

Here are 5 ways to make sure your website directly reflects your brand identity:

1. Use your unique voice.
   • After creating content for your site (including infographics, articles, descriptions and videos), review it to make sure it best represents your brand’s message and voice.
2. Know what makes you stand out.
   • What makes your product or service different from the others? Why is your business the best choice for consumers? Your website’s content should answer these questions.
3. Establish a connection with site visitors.
   • Consistency, quality and authenticity are great ways to connect and engage with your audience. Potential customers want to know that your website content truly conveys who you are because they want to be sure about who they’re doing business with.
4. Clear the clutter.
   • You don’t want your site to be overcrowded with excessive content, so make sure any language and images you use are clear. Show your products in the best light and include all the pertinent product info without too much text.
5. Use your social platforms to engage.
   • Drive distributors to your social pages through your website. A solid social strategy shows distributors that you’re keeping up with important industry trends. Your audience might not visit your website every day, but they’re likely to engage on social media far more regularly.

 
Building a functional and professional website is essential to establishing your brand’s online identity! Need help? Contact your account executive about investing in a custom ESP Website™.