Building Trust With Video

By: Liz Chrostowski

Trust is the building block of conversions and sales. The question is: How do you build trust with your customers/prospects? It’s simple – use video.

One thing I do often is shop online (don’t we all?). When I’m browsing through the hundreds of clothing options, there’s one thing that always catches my eye: videos. I love when I can see exactly how the article fits, the colors and so much more. These always stand out to me as I’m scrolling through my favorite online store and they’ll stand out to your distributor prospects searching through ESP, too.

Videos are a huge power player in marketing, especially for 2020. Businesses of all shapes and sizes generate more sales and build their brands by using video. Whether you want to showcase your company, brand or products, video will get you where you want to be.

Product videos build trust because they allow the customer to see all tangible aspects of your products. Seeing your products in action will also give your customers inspiration on how to use them and give new ideas to work into their sales pitch. The benefits product videos are endless – make sure you check out our featured product videos here.

Videos can tell your brand’s story. With a custom company video, you can connect with your customers on a whole new level. Company videos give a deeper understanding of your story to your customers. They tell your prospects why your company is unique and why they should choose you when searching for products on ESP. When a customer feels a connection to your company, they’ll be more likely to purchase from you.
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Building trust and gaining confidence is a huge part of the sales process. These product and custom videos will be a staple in your marketing plan and will be your best sales tool. Contact your account executive to get started with video.