Content Marketing Trends 2021

By: Liz Chrostowski

As 2020 has proven, you never really know what challenges await when the calendar flips to a new year, but you can still do everything in your power to use the right tools and strategies to prepare your business for anything.

​Your content marketing strategy should be a top priority in 2021. Considering content marketing’s storytelling strengths and versatility across media platforms, it has proven to be a reliable cog in any marketing machine.
Here are some trends to look out for in 2021:
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1. Follow the Needs of Consumers
   The saying “the customer is always right” has become a cliché for good reason. Always consider what your customers and prospects need first and foremost.
2. Authenticity
   2020 has taught us that brands need to do more than simply sell products. Putting yourself in the mindset of your customers and prospects allows your content to strike the right emotional chords, which leads to stronger connections.
3. Align With Sales Team
   Sales and marketing go hand in hand, so communication between departments is paramount and will result in greater success for all.
4. Press Play With Video
   70% of B2B buyers and researchers are watching videos throughout the buying journey, so including video in your strategy is a foolproof way to expand your market share.
5. Evergreen Content
   While it’s important for your brand to stay up to date on news and current events, it’s equally essential to create timeless content that can be reused for years to come.
   
   

If you’re looking to create a content marketing campaign for your business, ASI® Creative Labs can help. Contact your account executive or visit asicreativelabs.com for more information.