Don’t Forget About LinkedIn!

By: Liz Chrostowski

LinkedIn is the most influential social network in the B2B sector. You may know LinkedIn as a platform for networking, but it goes well beyond making connections. In order to maximize your social media marketing strategy, you must utilize these connections to the best of your ability.

​People scroll through LinkedIn looking for the newest business trends and industry insights, so make the most of these eager-to-learn connections by posting relevant information on your company, industry and products. Once you build your brand’s presence, you’ll become a trusted source for distributors who will keep you top of mind when it’s time to do business.

How can you build your presence on LinkedIn? Share, share, share! Videos, content marketing assets, blog posts … anything you can think of! Share your expertise and prove to your followers and connections that you’re in tune with your industry.
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Don’t be afraid to open your LinkedIn accounts. Whether it’s your personal account or your company’s business page, it’s important to keep an active presence on the biggest B2B social media network. If you’re looking for help getting started, ASI® Creative Labs can help with social media, video creation and all things content marketing. Contact your account representative to learn more about this service.