Don’t get left behind: Video is a MUST for Small Suppliers

By: Courtney Love

Just a short time ago, larger businesses considered video as something that was “nice to have” while smaller businesses wished they had the time, budget and resources to create and share videos.  However; because of the rapid rise of technology and the importance of video in a modern marketing strategy, it’s become a necessity for suppliers of all sizes and budgets.

Suppliers already dabbling in product videos are reaping the rewards as they understand the importance of having product videos in ESP and sharing them on social. They already have a big advantage over their competitors. 
 
So now it’s a must for smaller suppliers to add product videos to their marketing strategy.  Without it, they may not be able to compete for new customers.  Product videos provide so many advantages that small businesses without a video marketing strategy may get left behind.  Here are 7 benefits of using product videos:
 

1. Increase conversion and sales. Zappos found that their sales increased from 6% to 30% when products included video demos. Stacksandstacks.com, a site for houseware products, tested videos on their product pages and found customers to be 144% more likely to add to their cart if they watched a product video.
2. Encourage clicks and shares. Video content is one of the most shared mediums across social media and email marketing. Adding video to your marketing emails can boost click-through rates by more than 200%! After ASI Creative Labs works with you to build product videos, we’ll help you share them to the most effective platforms to get you more customer engagement. (HUBSPOT, 2017)
3. Improve engagement and build trust. If you can’t meet with your prospects to show them the physical end-product they’d be purchasing, the next best thing is a video demo! Videos enable you to give your customers a sense of the product’s quality. Additionally, the distributor can share the video demo with their end-buyer clients. Almost 75% of consumers were more likely to purchase a product if they saw a video demo. (HUBSPOT, 2016)
4. Deliver digestible information. With video, you can deliver information to distributors that is easy to understand, remember and share. Four times as many consumers would prefer to watch a product video rather than read about it.
5. Eliminate doubt. People give money to Kickstarter campaigns without ever knowing if they will receive the product. Why? Because the video was compelling enough to turn them into a supporter. Seeing the story of a product or company helps to remove any reservations about purchasing.
6. Reach younger generations. Millennials, gen Z and even gen alpha are the present and the future of purchasing power. From Snapchat to Instagram stories, these younger consumers are fully embracing digital marketing through video content. YouTube alone reaches more 18-49-year olds than any cable network in the U.S. and has over a billion users!
7. Reduce complaints and reprints. If a distributor sees the product in action before they purchase, you can bet they will be less likely to be unsatisfied or ask for reprinted products. Making a customer happy means they’ll be more likely to reorder as well!

 
Product videos give you the opportunity to show distributors the benefits and uses of a product right at the point of potential purchase.   Learn how you can get your current product videos into ESP® right now or discover how ASI Creative Labs can create them for you – at a lower cost than you might think! Reach out to your account executive or click here for more information