Getting Started on Social

By: Liz Chrostowski

Social media is everywhere nowadays, so getting started can be (understandably) overwhelming. Even avid users struggle with the ins and outs of these platforms, but fear not! I'll help break it down for you.

Let's start with the most popular platform, Facebook. By following these helpful marketing tips, you'll be a social media whiz in no time:

1. Quality over quantity – Posting thoughtful, engaging content every few days is much better than spamming your audience with irrelevant, repetitive content many times per day. Facebook recognizes engagement, so when your posts don't perform well, the algorithm will take notice and your content will show up less frequently in people's feeds.
2. Spark relationships – It may seem obvious, but the most important part of social media is the social aspect. Make sure your main goal is to actively engage your audience and form lasting connections.
3. Tell a great story – Every brand has a story to tell. Use Facebook to cultivate your brand's image and catch your audience's attention with dynamic, memorable content. (Need some inspiration? ASI Creative Labs can help!)
4. It's a dialogue, not a lecture – Take full advantage of the interactive and immediate nature of social media by engaging with your audience at all times. Ask questions. Request feedback and constructive criticism. Conduct surveys and contests. Encourage sharing. If it's evident that your brand is actively listening and not just a disembodied voice, your follow count will rise in a hurry.

These are just a few ways to stand out of Facebook and kick-start your social media presence. Once you've mastered these steps, you can branch out into more intricate strategies. Let ASI Creative Labs, our in-house marketing agency, help you will all your social media needs. Visit ASICreativeLabs.com to learn more.