How Mobile Advertising Leads to Sales

By: Kim Teti

A few years back I was toying with the idea of purchasing a new car. I hadn’t even been considering a Jeep until one day I was browsing on my phone and I saw an ad for one. Guess what? Right now, that same Jeep is sitting in the parking lot. 

When you’re conducting an online search and then you move off that page, you might start to notice ads that are exactly what you just searched for. This is retargeting, and it works. Trust me.

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Mobile advertising like retargeting is incredibly effective, and it’s the most reliable when it comes to recall and recognition. Two-thirds of consumers can recall a specific brand they’ve seen advertised on mobile in the last week and 60% of consumers click on mobile ads at least weekly.*
 
Does your marketing plan include boosting your mobile presence?
 
ESP® has retargeting opportunities for both desktop and mobile. Learn more from this guide and find out how this could be a beneficial tool for you.

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*Source: “The Ultimate List of Marketing Statistics for 2020.” HubSpot.