Cold calling (or emailing) remains part of the overall marketing strategy for most businesses. Sending the cold email is all about putting out a “feeler” to see if that prospect is interested in learning more – this way, you’ll know that they’ll be more receptive to information and want to set up a time to speak with you.
Once the prospect engages with you on the phone or through email, your cold lead becomes warm, which is always the goal. Here’s how you get there.
Try out this easy method*:
*Source: “The Abusive Math of Cold Calling.” Jantsch, John. Duct Tape Marketing.