How’s Your Company Logo?

By: Liz Chrostowski

A company logo is one of the fundamentals of business and the most recognizable aspect of your brand. Whether you’re new to the industry or a seasoned veteran, a great logo is integral to your marketing strategy.

Here are five benefits of having a professional, eye-catching logo:

1. Brand Recognition – As the gateway to your company, a strong, memorable logo will leave a lasting impression in your prospects’ minds. It’s a long-term investment that will help your brand stand out from the crowd.
2. Professionalism – When you think about the most established brands, what’s the first thing that pops into your head? Their logo, of course! The right logo is the first step in building strong relationships with your prospects.
3. The Industry – In the promotional products industry, branding and logo placement are imperative, so why not set a good example when working with other brands within the industry?
4. Consistency – When it comes to branding, consistency is key. You’ll be able to repurpose a viable logo across all your marketing assets for heightened visibility and recall.
5. Trust – The culmination of all these benefits is the trust you’ll build among your customers and prospects, and there’s arguably no more important factor in the sales process. With a standout logo, you’ll establish your brand as one they can count on.

If you’re looking to start from scratch or interested in a logo revamp, ASI® Creative Labs can help with our logo design service. Contact your ASI account representative to learn more.