ASI Advertising Media Kit
  • Q1 2023 Opportunities
  • Digital
    • ESP >
      • ESP
      • ESP Websites
    • E-Newsletters
    • ASI Central
    • Email Express
    • Connect
    • Supplier ESP Websites
  • Print
    • Counselor
    • Catalogs
    • Mailing List
  • Creative Labs
    • Logos
    • Content Marketing
    • Video Service
    • Sponsored Social Ads
    • Sponsored Webinars
    • Marketing & Creative Services
    • Custom Websites
  • Events
    • ASI Show ConneX
    • ASI Shows
  • Resources
    • Content Library
    • Blog
  • Reach End Buyers
    • Catalogs
    • ESP Websites
  • Subscription Services
    • Connect
    • Supplier ESP Websites
    • ESP Websites
    • Mailing List
  • Join

Blog

Keeping Up with Digital

5/7/2019

 
Picture
By: Kim Teti

In today’s world, digital advertising is constantly changing. Businesses of all sizes are always developing new ways to reach consumers and trying to stand out among all the distraction online can be daunting. Here are a few ideas to strengthen your digital advertising plan:
  1. Invest in SEO. ESP is known as the Amazon of the promotional products industry because it houses countless products and offers so many opportunities to connect suppliers to prospective distributor clients. Showing up higher in ESP search results is a crucial part of your digital advertising strategy – it’s truly the only way you can beat out your competition.
  2. Look into retargeting. Remember when you were looking at a pair of shoes online and you left that site, only to see an ad for the same shoes on another site? This is called retargeting and it’s one of the most powerful forms of modern marketing. It allows you to capture the attention of your ideal audience: those who have already shown an interest in your products.
  3. Pull the trigger on trigger marketing! Trigger marketing is one of the best ways to reach distributors after they’ve left ESP. After looking at one of your products on the platform, prospects are sent a marketing email from you containing a special offer.
 
Keeping up with modern digital marketing isn’t easy, but we’re here to help! Contact your account executive to discuss these opportunities.

Comments are closed.

    Archives

    November 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    December 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    January 2021
    December 2020
    November 2020
    October 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    October 2018
    September 2018
    June 2018
    May 2018
    April 2018
    March 2018
    December 2017
    November 2017
    October 2017

    Categories

    All
    Content Marketing
    Digital Advertising
    Email Marketing
    ESP Advertising
    Event Marketing
    Print
    Social Media
    Video

ASI RESOURCES

ASICentral
ESP
Join ASI
2023 Media Planner
New Members: ​Click Here
FAQs
Contact Us
2022 The Advertising Specialty Institute®. All Rights Reserved.  Terms of Use    Privacy Policy
Photos used under Creative Commons from Rawpixel Ltd, Rennett Stowe, pstenzel71, One Way Stock, CollegeDegrees360, SurfaceWarriors, wuestenigel
  • Q1 2023 Opportunities
  • Digital
    • ESP >
      • ESP
      • ESP Websites
    • E-Newsletters
    • ASI Central
    • Email Express
    • Connect
    • Supplier ESP Websites
  • Print
    • Counselor
    • Catalogs
    • Mailing List
  • Creative Labs
    • Logos
    • Content Marketing
    • Video Service
    • Sponsored Social Ads
    • Sponsored Webinars
    • Marketing & Creative Services
    • Custom Websites
  • Events
    • ASI Show ConneX
    • ASI Shows
  • Resources
    • Content Library
    • Blog
  • Reach End Buyers
    • Catalogs
    • ESP Websites
  • Subscription Services
    • Connect
    • Supplier ESP Websites
    • ESP Websites
    • Mailing List
  • Join