Keeping Up with Digital

By: Kim Teti

In today’s world, digital advertising is constantly changing. Businesses of all sizes are always developing new ways to reach consumers and trying to stand out among all the distraction online can be daunting. Here are a few ideas to strengthen your digital advertising plan:

1. Invest in SEO. ESP is known as the Amazon of the promotional products industry because it houses countless products and offers so many opportunities to connect suppliers to prospective distributor clients. Showing up higher in ESP search results is a crucial part of your digital advertising strategy – it’s truly the only way you can beat out your competition.
2. Look into retargeting. Remember when you were looking at a pair of shoes online and you left that site, only to see an ad for the same shoes on another site? This is called retargeting and it’s one of the most powerful forms of modern marketing. It allows you to capture the attention of your ideal audience: those who have already shown an interest in your products.
3. Pull the trigger on trigger marketing! Trigger marketing is one of the best ways to reach distributors after they’ve left ESP. After looking at one of your products on the platform, prospects are sent a marketing email from you containing a special offer.

 
Keeping up with modern digital marketing isn’t easy, but we’re here to help! Contact your account executive to discuss these opportunities.