Level the Playing Field with Content Marketing

By: Courtney Love

In a crowded marketplace like the promo products industry, it’s essential for small suppliers to level the playing field and differentiate themselves from the competition. One of the best ways to accomplish this is with content marketing.

Here are 4 reasons you can’t afford to overlook content marketing:
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1. Cost effective – Maximizing your budget is one of the most important things a small-business owner can do. While it’s difficult to compete with large companies with more money, there are still clever ways to attract distributors in our $24.7 billion industry. Content marketing generates 3x as many leads as other outbound tactics while costing 62% less, so the ROI is undeniable.
2. Control your own message – Though small suppliers may not have the luxury of implementing large-scale marketing and PR tactics, it’s easier than ever to tell your own story on your website, blog, social media channels and more. With content marketing, you can craft your own narrative and utilize our top-notch distribution channels to get a personalized message to your target audience.
3. Establish what makes your brand unique – What can your brand do that your bigger competitors can’t? Do you have better products or prices? Do you offer expert customer service? Are your products made in the USA? Content marketing will use engaging storytelling methods to amplify your core values.
4. Build relationships – While other resources may lag behind larger competitors, small businesses tend to excel at building personal, lasting relationships with their customer base. The values and care you bring to these interactions is what keeps them coming back. One way to deepen these already-strong relationships is through content marketing. Share meaningful content that aims to start a conversation and solve problems. It’s just one more way to go above and beyond for your customers.
   
   

ASI Creative Labs, ASI’s in-house marketing agency, helps suppliers of all sizes and budgets harness the power of content marketing. We know what distributors are looking for and use our industry expertise to create campaigns aimed to engage and educate, helping you get a piece of the $24.7 billion pie.
Every supplier has a story to tell. Let us help you tell it. Visit ASICreativeLabs.com for more information.