Making a Video Plan

By: Liz Chrostowski

​When it comes to creating a marketing video, there’s no such thing as “just winging it.” There are a few crucial steps to take before busting out the family camcorder or opening your iPhone camera. In this checklist, we’ll walk you through the steps to create a killer video strategy. 

1. Take inventory of any video content you’ve already created. Don’t waste time recreating content that already exists! While you’re looking at your video content, ask yourself a few questions:

• What’s working?
• What isn’t performing well?
• Is there anything missing?
• Is there a certain product feature or offer you want to promote?

While asking yourself these questions, set some goals for the future. Whether they’re metric specific or simply “engage with your audience,” setting goals will help kickstart your year.

2. Align your video content with your goals. What do you want to accomplish in 2021? Increase website traffic? Generate engagement? Create more educational pieces? When you define your goals, it will be easier to determine what types of videos you need to create.
 
Tip: Think of as many types of video as possible that could work for your goals. This way, if you need to pivot your strategy later in the year, you’ll have options to choose from and will have already done the dirty work. 

3. Create a timeline. Set up a schedule that drafts out when you’ll create and finalize each video in your strategy. Use your calendar as a jumping off point: Are there any key dates? Do you have any events or sales presentations with larger clients? These are dates to consider when deciding when you’ll need specific videos.

4. Include your videos in ESP. The final step is to upload any marketing videos you create to ESP. It’s completely free, whether it’s a product video in your product listing or an About Us video on your Supplier Store. Adding your videos to the platform will result in more views and recognition.
 
Want to start creating marketing videos? ASI® Creative Labs can help. Contact your account representative to learn more.