When’s the Best Time to Send?

By: Amanda Smith

When you plug the phrase “When’s the best time to send an email?” into your search engine, you’re bombarded with a bunch of conflicting information.

Some sources say Tuesdays at 10 a.m. get the best results. Others say to reach out first thing in the morning. What about after work or over the weekend? If you look at enough data, you could convince yourself that any of these options are the way to go.

But when you dig a little deeper, you’ll see that not all these stats are created equal. Consider the industry they’re reporting on. What works great for retail, nonprofits and other industries might not be the best practice for B2B. When it comes to what’s best for your business, the most trusted source is EmailExpress™.

Our data shows that the best results in the promotional products industry occur on weekdays between 3:30 – 6 p.m., with an average unique open rate of 11.4%. We have plenty of dates and times available in 2020, so make the most of your email sends by signing up for EmailExpress today!
Visit asiadvertising.com/email-express for more information.