March 26th, 2019

By: Liz Chrostowski

We all know that event sponsorships can help companies of any size grow their brand and sales, but why are they so effective? We’ve compiled 4 reasons why event sponsorships work.

1.Events allow you to target a captive, engaged and industry-specific audience.
You can sponsor industry-specific events, instantly reaching the best audience for your products and services. Promo product events, for instance, allow you to attract attention from a relevant audience by positioning your brand right where distributors go to look for trends and products.
 
2.Sponsorship packages are flexible.
Although there are pre-existing sponsorship packages, you can work with your contact to adjust a package and make sure it meets your goals. For example, if you’re going to launch a new product, negotiate a grab bag as part of your sponsorship so you can get samples into attendees’ hands.
 
3.Digital components allow for more options.
Many events in the promo products industry incorporate social media and have their own mobile apps, giving you more opportunities to attract attention from prospects, gather data and capture leads.
 
4.It’s easy to measure conversions.
You want to know when your sponsorships create leads so you can measure your success rate. As a sponsor, you’ll be provided a list of attendees and be included in sponsored emails. Try mentioning a special offer ONLY on your sponsorship pieces, so when someone asks for that “10% discount,” you’ll know where they saw it.
 
ASI events are the perfect place to gain attention from distributors. For example, the Power Summit puts you in front of the industry’s top distributor executives, and we do our best to give you as much exposure as possible. Benefits of your sponsorship include:
 

• Your company name and logo on signage, promotional materials and on-screen displays during the event
• Promotion on social media channels prior to and during the event
• Brand awareness among the industry's top executives and 250+ attendees

 
Consult your account executive and give your brand the exposure it deserves!