Marketing Collateral: What It Is & Why It’s Important

By: Liz Chrostowski

In short, marketing collateral is the materials used to express your brand and its message to your customers and prospects. So, does your business need this? Absolutely! 

Here are a few materials your business should always have on deck:
 

• Brochures
• Flyers
• Catalogs
• Media Kits
• Business Cards
• Logos

 
Enlist the help of designers, writers and marketing professionals to build assets that are attractive, optimized and true to your brand. There are many benefits to using marketing collateral – but you can only truly realize these benefits if your materials are effective. Here are some of the ways marketing collateral can help you grow your business: 
 

• Build a more memorable brand: Catch your target audience's eye by using branded marketing materials. Leave behind brochures, flyers or catalogs after sales meetings to create a lasting impression.
• Drive results: When you go beyond the basics of marketing, you're bound to make an impact. 
• Show credibility: These materials create an image of your business – one that’s professional and trustworthy.

 
With these benefits and more, adding marketing collateral to your strategy is imperative. If you’re just getting started with creating your own marketing materials, ASI® Creative Labs can help! Our designers, writers and marketing pros can help you build a deck of marketing assets you can use as needed. 
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Happy marketing!