It can be overwhelming...

By: Kim Teti

How do we show up differently in a marketplace that is so overcrowded? Digital advertising is ever-evolving, social media is advancing and changing and it can be difficult to stand out amongst all the noise...

Advertising in general can be overwhelming with everyone trying to make their brand known - it is those that can find ways to stand out that get the recall and recognition by using innovative ways to do so. 

In with the old and out with the new. Print advertising, not so dead as you may think. Print advertising is a strong way to make a compelling message that lasts and has an impression for years to come. Award winning material that ASI publications provide is what keeps our magazines alive and thriving. Many distributor salespeople, top executives and business owners turn to our magazines each month to stay on trend and up to date with the industry. 

Trying to climb? In ESP, the Amazon of the promo products industry - trying to climb to the top is not like climbing Mt. Everest. Search engine optimization, keeps you on the rise. Just by using descriptors that distributors are searching for you can appear higher in ESP and get your products front and center. 

New ways to show off. Just picture a place where all of your most popular products, product videos, catalogs, contact information and so much more is all in one place... Sounds enticing right? ESP Supplier Stores are a one-stop shop for distributors to find all of your company information in one place. Proving to be the best place to show off your brand.

Standing out can be difficult, especially in this day in age. We hope to alleviate some of that stress of overcrowding with ASI advertising.