New Year, New Goals

By: Kim Teti

It’s the start of a brand new year (a brand new decade at that). It’s time to set your goals and really think about what you want to accomplish this year. 

First, look at what changes you want to make to your marketing strategy. What worked in 2019 and what do you think you need to switch up? Like any new year, you want to improve from the previous one – do you want your 2020 focus to be on better branding, awareness and outreach, sales, reaching customers in new ways, tapping into social platforms? Let’s take a look at a few of these areas. 

Branding – To be everywhere your customers are looking, utilize print – ASI®’s award-winning magazines guarantee eye-catching ad placements. In the digital world, look at Supplier Stores in ESP®. A Supplier Store is your dedicated store within ESP that allows distributors to see your products, company information, videos and more in one place.

Awareness & Outreach – Consider email marketing so you can reach customers in their inboxes, which is where they spend most of their time. According to HubSpot, you’ll appeal especially to the younger demographics, with 73% of millennials preferring to do business communications through email. EmailExpress™ and Trigger Marketing are ASI’s core email marketing tools, and they’ll help you reach super-targeted audiences that have shown interest in you. 

Sales - When you’re on your favorite e-commerce site, what products are you checking out? The ones near the top, right? Get that sales boost you want by reaching your customers sooner in their search with SEO. 

Social Media - Yes, this can be daunting – social media is constantly changing and evolving to meet the needs of users. Sponsored Social Posts are effective and only reach the people you want them to reach. 

Take this year head on! Get together with your decision makers, come up with a plan and see how you can execute it with a plethora of options that are best suited to your business and its needs.