ASI Advertising Media Kit
  • Q1 2023 Opportunities
  • Digital
    • ESP >
      • ESP
      • ESP Websites
    • E-Newsletters
    • ASI Central
    • Email Express
    • Connect
    • Supplier ESP Websites
  • Print
    • Counselor
    • Catalogs
    • Mailing List
  • Creative Labs
    • Logos
    • Content Marketing
    • Video Service
    • Sponsored Social Ads
    • Sponsored Webinars
    • Marketing & Creative Services
    • Custom Websites
  • Events
    • ASI Show ConneX
    • ASI Shows
  • Resources
    • Content Library
    • Blog
  • Reach End Buyers
    • Catalogs
    • ESP Websites
  • Subscription Services
    • Connect
    • Supplier ESP Websites
    • ESP Websites
    • Mailing List
  • Join

Blog

New Year, New Goals

1/27/2020

0 Comments

 
Picture
By: Kim Teti

It’s the start of a brand new year (a brand new decade at that). It’s time to set your goals and really think about what you want to accomplish this year. 
First, look at what changes you want to make to your marketing strategy. What worked in 2019 and what do you think you need to switch up? Like any new year, you want to improve from the previous one – do you want your 2020 focus to be on better branding, awareness and outreach, sales, reaching customers in new ways, tapping into social platforms? Let’s take a look at a few of these areas. 

Branding – To be everywhere your customers are looking, utilize print – ASI®’s award-winning magazines guarantee eye-catching ad placements. In the digital world, look at Supplier Stores in ESP®. A Supplier Store is your dedicated store within ESP that allows distributors to see your products, company information, videos and more in one place.

Awareness & Outreach – Consider email marketing so you can reach customers in their inboxes, which is where they spend most of their time. According to HubSpot, you’ll appeal especially to the younger demographics, with 73% of millennials preferring to do business communications through email. EmailExpress™ and Trigger Marketing are ASI’s core email marketing tools, and they’ll help you reach super-targeted audiences that have shown interest in you. 

Sales - When you’re on your favorite e-commerce site, what products are you checking out? The ones near the top, right? Get that sales boost you want by reaching your customers sooner in their search with SEO. 

Social Media - Yes, this can be daunting – social media is constantly changing and evolving to meet the needs of users. Sponsored Social Posts are effective and only reach the people you want them to reach. 

Take this year head on! Get together with your decision makers, come up with a plan and see how you can execute it with a plethora of options that are best suited to your business and its needs. 
0 Comments



Leave a Reply.

    Archives

    November 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    December 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    January 2021
    December 2020
    November 2020
    October 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    October 2018
    September 2018
    June 2018
    May 2018
    April 2018
    March 2018
    December 2017
    November 2017
    October 2017

    Categories

    All
    Content Marketing
    Digital Advertising
    Email Marketing
    ESP Advertising
    Event Marketing
    Print
    Social Media
    Video

ASI RESOURCES

ASICentral
ESP
Join ASI
2023 Media Planner
New Members: ​Click Here
FAQs
Contact Us
2022 The Advertising Specialty Institute®. All Rights Reserved.  Terms of Use    Privacy Policy
Photos used under Creative Commons from Rawpixel Ltd, Rennett Stowe, pstenzel71, One Way Stock, CollegeDegrees360, SurfaceWarriors, wuestenigel
  • Q1 2023 Opportunities
  • Digital
    • ESP >
      • ESP
      • ESP Websites
    • E-Newsletters
    • ASI Central
    • Email Express
    • Connect
    • Supplier ESP Websites
  • Print
    • Counselor
    • Catalogs
    • Mailing List
  • Creative Labs
    • Logos
    • Content Marketing
    • Video Service
    • Sponsored Social Ads
    • Sponsored Webinars
    • Marketing & Creative Services
    • Custom Websites
  • Events
    • ASI Show ConneX
    • ASI Shows
  • Resources
    • Content Library
    • Blog
  • Reach End Buyers
    • Catalogs
    • ESP Websites
  • Subscription Services
    • Connect
    • Supplier ESP Websites
    • ESP Websites
    • Mailing List
  • Join