In the world of promotional products that we live and breathe in daily, it’s common to find companies that sell similar, if not the same products. These suppliers compete for increases in market share, not only within ESP but within the industry as a whole.
So how do you connect the story behind your product and your overall brand in a way that will help you get more customers, leads and sales?
The best storytelling happens when it creates a connection between your product and your customer. When distributors search for products in ESP that are best suited for their clients, they look for a certain criteria. They search for what type of product it is, quantity, imprinting options, to price and so on. They may find several suppliers that check off every single one of those boxes for their customers.
So then, why choose you? If you’ve effectively communicated your story within the marketplace and it resonates with one of those distributors searching, chances are they will choose you. And chances are, you also have a loyal following of distributors who will choose you again and again.
But, if you haven’t crafted your brand’s narrative effectively, chances are distributors will move on to the supplier who did. All hope is not lost though. In this modern marketing age of storytelling, customers crave that connection and they’re always looking for potential partners to relate to. We see it every day; suppliers come to us to help them successfully tell their story in the marketplace.
To get you started, here are 3 quick things to think about if you want to write a great brand and product story. You want to show distributors just how awesome you are as a brand and why you’re the supplier they should do business with.
A quick piece of advice… start now. The age of storytelling is here, and more and more suppliers are realizing the importance of it. If you’re struggling with getting started, we can assist. ASICreativeLabs was created with our supplier partners in mind, helping you create content that leaves a lasting impression and a loyal customer base….and well, a happily ever after for your bottom line.