Magazine advertising benefits both readers and advertisers.
Why readers like print? Print cuts out the noise, it is a trusted platform, it isn't distracting and they are in control of which ads they choose to interact with. They have a respected relationship.
Why advertisers like print? They can easily target an audience successfully, readers will take action after they see something in print, many advertisements have clear cut CTA's to direct them (determining ROI on your ads) and it is effective, plain and simple.
Now on to the 'How':
Decide who you want to target. Whether it is CEO's, distributor salespeople, screen printers and embroiderers, determine who you want to reach and how to do it.
Make sure you are sending the right message. Is your ad conveying what your motive was? Is there a clear call to action?
Print advertising is extremely effective and will continue to be in 2019. If magazine advertising isn't part of your mix yet, it is a great time to get started!
To learn more about our print advertising options, click here.