Print: Relevant and Powerful in 2020

By: Hannah Haley

Discover how you can use print to make an impact in the promo products industry.

In a sea of likes, shares and swipes, it’s easy to think you can advertise online and on social media to attract attention. But you know what makes digital advertising work even better? Adding print into your marketing plan. A well-rounded strategy needs to include all forms of media so that everywhere your potential next customer looks, they’re reminded of your brand. Plus, print can help you break through all the digital noise.

Visit any website and you’ll see ads, ads and more ads. Every day, billions of emails and ads overwhelm us. With ad blockers and spam folders, sometimes your message isn’t even getting to the intended recipient. You spent all that time creating an awesome email, and it isn’t even seen.

Print marketing is absorbed with more leisure and freedom. Its tangible nature also makes it more of a sensory experience than digital media. Multiple studies have proven print is more interactive, credible, comprehensible and personal, and creates stronger impressions.

The role of print marketing has changed over the years due to the spike in social media and digital marketing, but it’s still a crucial vehicle to reach various demographics and educate all prospects about products. When coupled with digital marketing, print reinforces brand awareness.
​
In 2020, print ads will be making use of QR codes, URLs and other referral links that redirect you to digital landing pages about a company’s products. Print marketing is adding personalization of names, 3-D techniques, visuals, textures and smells, making it even more interactive and giving it a whole new way to engage people. Take a look at your marketing strategy and see where you can make the most out of your efforts by adding print.