Reach Consumers Through Print With Target Audiences

By: Kim Teti

​Choosing where to advertise is just as important as choosing how to advertise. Once your brand messaging is intact, putting your product or service in front of the correct audience is essential for capturing leads and growing your business.

ASI® magazines have a built-in target audience that you can inspire and benefit from. With three distinct publications geared toward different segments of the promotional products industry, there's sure to be a perfect fit for your ad.

Counselor® is the voice of the industry, where top distributor salespeople, owners and VPs turn for industry insights. Advertising in this magazine allows you to showcase top products directly to high-level decision-makers.

If apparel is your specialty, look no further than Wearables®, the #1 source for apparel and decorating that caters to commercial embroiderers and screen printers. By grabbing a prime ad position, you'll place your wearable products front-and-center for 55,750 distributors.

For access to top distributor salespeople, Advantages® is your best bet. Distributors turn to this trusted source to learn tips and tactics for sales success. Specific issues throughout the year include unique looks at some of the industry's latest product offerings, so make sure yours are included!

By selecting the right target audience for your ad, you'll ensure maximum impact while relaying your product's message to an engaged audience. Ready to get started with print advertising? Click here to learn more.