Reasons to Participate in Trade Magazines

By: Kim Teti

Even within a changing media landscape that’s seen a rise in digital marketing, one tried-and-tested vehicle continues to be a trusted platform for major brands to showcase their message: magazine advertising.

Check out these reasons why trade magazines will continue to be a vital part of your strategy:

Highly Targeted Audience
One core value of trade magazine advertising is its outreach, with a targeted audience specifically comprised of the types of consumers you want to reach. This allows you to maximize your advertising dollars on prospects catered toward your brand.

Trusted Reputation
With fact-based editorial content, magazines have been a trusted source for readers for decades. Advertising in these publications will associate your brand with the reliability the magazine has already worked so hard to build.

Ready-to-Sell Readers
Trade magazines are created to inspire purchasing decisions, so associating your assets with this made-to-sell medium will go a long way. Be an engaging part of the purchaser’s decision-making process.

Timeless Relevance
The rise of digital advertising shouldn’t be ignored, but trade magazines are as strong as ever. Print advertising is a great way to complement your digital strategy.

Here are a few more tips for print advertising:

• Have a quick call to action so your prospects know exactly what you’re selling within seconds of looking at your ad.
• Clearly explain your product’s benefits without getting too bogged down in details.
• Testimonials are key. Readers tend to trust the word of past customers.
• Drive consumers online by including a URL to a website or landing page.

Click here to learn more about adding ASI® Advertising’s print publications to your marketing strategy.