Social Media: Quality > Quantity

By: Liz Chrostowski

We all hear about the everchanging social media algorithms that determine what users see on their newsfeeds. With all this talk comes the concern: Are my followers seeing my content? The first reaction for most is to post as much as possible, but that isn’t the answer. 

​In a social marketplace full of endless content, the answer to being noticed is not the quantity, but the quality of your content. When you’re creating your content calendar, stay away from posting multiple times a day for the sole purpose of staying “relevant.” Instead, think of your customer and their challenges, values and interests. 
 
Users on social media typically look for content that’s entertaining, educational and new. Well thought-out content will resonate with your followers and give them a reason to look out for your future posts. They’ll connect with your content on a deeper level and your brand will leave a lasting impression. High-quality, relevant content will position your brand as a thought leader in the industry and make your business a go-to resource for customers.
 
In this new digital age, it’s becoming increasingly more difficult to stand out from the crowd. Social media is no exception with 1.62 billion daily active users on Facebook alone. Quality content will change the game for your brand on social, and ASI Creative Labs can help you get started.

Contact your ASI® account representative to learn more about how to get started with social media.