Specials: Digital Advertising

By: Kim Teti

This past weekend I went to my favorite restaurant, did I get something new? Of course not, I went for the same thing I always get. Had I took the time to learn about the specials I would have been pleasantly surprised...

Ever feel that way with digital advertising?

​You use the same vehicles, something new comes along and you dismiss it. Well think again..

Digital advertising opportunities are always popping up and this is because of how consumers are digesting information online. 

Take retargeting for instance, you look at something online of interest, move to a different website and an ad follows you reminding you of your previous interests. This sparks awareness, which draws you back to that original search. And then there is trigger marketing, once you leave a site - about an hour later you are reminded yet again with an email in your inbox with some sort of offer. 

Most consumers need to be exposed to a brand multiple times before they commit to a purchase, it is just the buying cycle we live in. 

Check out our digital advertising options for ESP. Click here.