Spring Cleaning in ESP

By: Kim McDade

​It’s the season of growth, hope and inspiration, so it’s time to tidy up your ESP listings to give your brand a refreshing new outlook for the rest of 2022 and beyond. We recommend these free options to declutter your ESP presence.

Do you have products that come in multiple colors? Make sure to list available colors on your Product Detail Page, and take the time to review your product description, imprint options, available sizes and pricing to make sure it’s accurate.

How are your supplier ratings? Reach out and ask distributors to rate you on past experiences. This can help you stand out to potential prospects. There’s a new feature that allows you to send a unique link to distributors, which auto-populates your info, making it easier and quicker for customers to rate you.

Are you looking into your future marketing plans? Now’s the time to think strategy. Is your focus on brand awareness, climbing search results in ESP or building your social media presence? Talk to your account executive and come up with an action plan for the remainder of 2022.

Are you staying in the know? Visit our blog again for insightful tips, news and engaging conversation. Leave a comment or share our blogs with colleagues – we're here to keep you informed and inspired!