Take an Integrated Approach

By: Kim Teti

The ultimate objective of your marketing campaigns are to broaden your brand to a big audience, right? 

The most effective way to do so is incorporating all kinds of tactics into your marketing mix. This puts you everywhere where your audience is and everywhere they are going to be. 

Choose Digital. Engage your customer base online through a plethora of channels. Search engine optimization (SEO) is a big key player. SEO optimizes your products in organic searches, making you appear higher in the ranks. In relation to ESP, with SEO your products will climb the search results ladder! Do you have any product videos? Display them on an ESP Supplier Store and stand out from the competition. Digital advertising can build brand recognition and constantly remind consumers of your products.

Choose Print. Advertising in magazines and catalogs span your products to trusted platforms with large targeted audiences. High impact ad placements in print are crucial in the marketing mix - you can't simply X out of a print ad. 

Choose Social. Social media is huge right now. Consumers everywhere are turning to social; opinion oriented and constantly evolving, social media is the future of advertising.

Spice up your marketing mix - with ASI advertising!