In the promotional products industry, this concept of targeted marketing is even more important. When distributors search for products in ESP, they have to sift through thousands and thousands of listings; most of the time, they find it helpful when ideas are presented to them. Top-selling distributors in the industry are even more eager to find new products and ideas for clients that do regular business with them.
The top 10,000 ASI distributors, which sell an average of $6,000,000 a year, look forward to receiving the ESP Buyer’s Box for this very reason. This box is sent in January and gives them promo ideas to use throughout the year.
These distributors are the most engaged and eager distributors in the industry. They’re doing a lot of business and closing a lot of deals. If you want your products and brand in their hands, you need to be in the Box! Reach out to your account executive for more information.