Target the Right Audience for Your Brand

By: Amanda Smith

If you want the best chance of success for your brand, it’s important to understand the value of marketing to the right audience. When you put your brand in front of the right group, you won’t waste your time and money on people who may never be interested. Make the most of your budget by showing your products and brand to viewers who are most likely to convert to customers. 

​In the promotional products industry, this concept of targeted marketing is even more important. When distributors search for products in ESP, they have to sift through thousands and thousands of listings; most of the time, they find it helpful when ideas are presented to them. Top-selling distributors in the industry are even more eager to find new products and ideas for clients that do regular business with them.
 
The top 10,000 ASI distributors, which sell an average of $6,000,000 a year, look forward to receiving the ESP Buyer’s Box for this very reason. This box is sent in January and gives them promo ideas to use throughout the year.
 
These distributors are the most engaged and eager distributors in the industry. They’re doing a lot of business and closing a lot of deals. If you want your products and brand in their hands, you need to be in the Box! Reach out to your account executive for more information.