The Real Value of Face-To-Face Interaction

By: Kim Teti
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Trade shows are great for face-to-face interactions. People from the same industry get together with a common objective:   To meet new people and build meaningful business relationships. 

When you make a connection at a trade show, that person is more likely to seek out you and your products elsewhere, whether it’s an in-person meeting, on your website or in ESP®, which is the Amazon of the promo products industry. (It’s the place distributors can go to see your products online at any time.) There’s no limit to the potential value that face-to-face trade show connections can create for your company.

Take it one step further and participate in an ESP Supplier Store, which is a one-stop shop for distributors to find all of your company information in one place in ESP. Here, distributors can see your top products, most recently added and updated products, catalogs, marketing flyers, contact info, ratings and so much more to get the inside scoop about your business. It’s great for distributors because they don’t need to make any phone calls, search the web or do anything else to understand the ins and outs of your company.

So, distributors can make face-to-face connections with you at trade shows, which can lead them to visiting you on ESP and checking out your company’s Supplier Store. It’s just one building block on top of another to meet one end goal – a boost in ROI. Win-win.