The Reel Deal: Product Videos

By: Courtney Love

Product videos are an ideal way to reach out to and engage prospects and customers. They are a cost-effective way of "telling and selling" using motion, sound, color and text. 

Here are six ways you can utilize just one product video in a variety of ways:

1. Upload it on your product listing in ESP. Distributors can now filter products by “video” only since it’s the next best thing to having it in their hands.  Plus, all videos will reside in one location if you have a Supplier Store in ESP. 
2. Place it on your website.  It’s one of the first places a customer will go for information and it should be directly tied to the product it demonstrates.
3. For your sales team, product videos provide an accurate and consistent sales or training tool.
4. For distributors, they provide product information they can share with their end-buyer clients while they have them on the phone or show them in person.
5. For customers, they demonstrate features and provide how-to information that can help reduce the number of calls to your tech support lines!
6. For your marketing and sales teams, product videos can be attached to email campaigns, newsletters, and social media. Even email signatures can be hot-linked to a video.

Did you know that uploading videos to ESP is free? If you have product videos, this is your chance to make sure you give distributors the key features and benefits of your products.  Don’t have product videos?  Check out some examples here and learn how you can bring your products to life and exceed your sales goals this year. ​