Tips for an Effective Video Marketing Strategy

By: Liz Chrostowski

Video is an innovative, engaging and versatile medium that’s growing every year, so it’s important to consider your video strategy carefully to make it work best for your brand.

By following these tips, your videos will resonate with your audience and impact your bottom line:
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1. Make a schedule
   Just like all your marketing assets, videos need to be on schedule too. Users expect regularly scheduled posts, and once they become familiar with this schedule, they’ll continue to come back for more. By releasing engaging and helpful videos in a consistent, timely manner, you’ll continue to position your brand as a thought leader in the industry.
   
   
2. Include tutorials and demos
   An easy way to answer questions about any of your products or services is with tutorials and demos. These videos will set expectations and give customers confidence when ordering your products.
   
   
3. Tell your story
   Tapping into your audience’s emotions with an engaging narrative is a surefire way to make your brand stand out and create a real connection with your customers. How did your company start? How have your products solved your customers’ problems?
   
   
4. Get personal
   Give your customers a personal tour of your company or interview some of your employees. Showcasing your company culture will build trust and make customers feel more connected to the people behind the brand name.
   
   
5. Calls to action
   One of the most important parts of any marketing campaign is the call to action. What do you want your audience to do once they’ve seen your video? Go to your company website to learn more? Purchase your products? Contact a certain person? Lead your prospects in the right direction and achieve the outcome you’re looking for.
   
   
6. Measure success
   How many views did your video receive? If your products in ESP® have video, do they get more clicks? Get creative with the metrics because the results might not be straightforward. Something that’s important to remember is that video is a long-term investment; it will help your brand stand out and gain recognition time and time again.
   
   

​Contact your account representative or visit asicreativelabs.com to learn more about how to incorporate video into your marketing strategy.