Tips for Your Social Media Strategy

By: Liz Chrostowski

Are you stuck on what to post on Facebook? Don’t know what else there is to do with your Instagram page? Don’t worry, I’ve compiled a few pointers to incorporate into your social media strategy:

1. Stories
   Instagram and Facebook stories are a great way to increase engagement and reach more people. Add a personal touch to your accounts with behind-the-scenes access to your company, sneak peeks at live events and more.
   
   
2. Paid Advertising
   Organic posts only reach 6.4% of your page’s total likes!* While it’s important to keep up with your organic content, it’s just as crucial to dive into paid social media to reach even more customers. By targeting more customers beyond your page likes, you’ll convert more leads and generate more sales.
   
   
3. Video
   Video content is more important than ever before, and social media is the perfect place to start using it. Users prefer video to text/static images, and video has a direct correlation to increased engagement. Consider product demos, explainer videos, interviews, testimonials and more.
   
   Live video is also on the rise. Answer questions, provide solutions or simply interact with your customer base in real time. Live video gives your brand a more personal and authentic feel, something consumers are looking for.
   
   

Take some time to look through all the tools on social media to find what will work best for your company. If you want to get started but you’re not sure how, ASI® Creative Labs can help with social media, video and so much more. Contact your account representative today.

*Source: “10 Need to Know Facebook Marketing Stats for 2019.” Bain, Phoebe. February 5, 2019. Social Media Today.