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Blog

Top Trends in Corporate Gifts & Incentives

5/7/2019

 
Picture
By: Amanda Smith

Corporate gifts and incentives continue to make up one of the most profitable sectors of the promotional products industry.  It is a lucrative market that smaller suppliers can capitalize on if they have high-end giftables. 
When it comes to these types of products, end-buyers are looking for functional items that recipients will hold onto long term. It’s important to buyers that their gift and incentive products create a lasting impression! Here are some of the top characteristics they’re looking for:
 
  1. Personalization: Unique, one-of-a-kind items that can be engraved with a special message. End-buyers want products that will speak to the recipient on a more personal level.
  2. Sustainability: Eco-friendly design is key when it comes to corporate gifts and incentives. Think of items made from recycled or organic material and that are BPA free.
  3. Socially Conscious: End-buyers are looking to work with companies who participate in charities, buy one/give one promotions and/or volunteer efforts.
  4. Experience-Focused: Consumers today are looking for more than just products – they want an experience. Journals, tickets and art kits are great examples of experience-focused products.
  5. Techy: Any items that are related to tech excel in this market sector. Tech accessories that can be personalized are great examples of the functionality end-buyers are looking for.
 
The Gift Book™ catalog can help you get your corporate gift and incentive products in front of an end-buyer audience! Contact your account executive to learn more

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  • Q3 2024 Opportunities
  • Digital
    • ESP >
      • ESP
      • ESP Websites
    • E-Newsletters
    • ASI Central
    • Email Express
    • Connect
    • Supplier ESP Websites
  • Print
    • Counselor
    • Catalogs
    • Mailing List
  • Creative Labs
    • Logos
    • Content Marketing
    • Video Service
    • Sponsored Social Ads
    • Sponsored Webinars
    • Marketing & Creative Services
    • Custom Websites
  • Events
    • ASI Show ConneX
    • ASI Shows
  • Resources
    • Content Library
    • Blog
  • Reach End Buyers
    • Catalogs
    • ESP Websites
  • Subscription Services
    • Connect
    • Supplier ESP Websites
    • ESP Websites
    • Mailing List
  • Join