Top Trends in Corporate Gifts & Incentives

By: Amanda Smith

Corporate gifts and incentives continue to make up one of the most profitable sectors of the promotional products industry.  It is a lucrative market that smaller suppliers can capitalize on if they have high-end giftables. 

When it comes to these types of products, end-buyers are looking for functional items that recipients will hold onto long term. It’s important to buyers that their gift and incentive products create a lasting impression! Here are some of the top characteristics they’re looking for:
 

1. Personalization: Unique, one-of-a-kind items that can be engraved with a special message. End-buyers want products that will speak to the recipient on a more personal level.
2. Sustainability: Eco-friendly design is key when it comes to corporate gifts and incentives. Think of items made from recycled or organic material and that are BPA free.
3. Socially Conscious: End-buyers are looking to work with companies who participate in charities, buy one/give one promotions and/or volunteer efforts.
4. Experience-Focused: Consumers today are looking for more than just products – they want an experience. Journals, tickets and art kits are great examples of experience-focused products.
5. Techy: Any items that are related to tech excel in this market sector. Tech accessories that can be personalized are great examples of the functionality end-buyers are looking for.

 
The Gift Book™ catalog can help you get your corporate gift and incentive products in front of an end-buyer audience! Contact your account executive to learn more