In our industry and in ESP, the intersection of content and commerce is important. Before a distributor talks to someone at your company or places an order, they’re searching for products in ESP. Effective online content, such as videos of your products or brand, can help establish an emotional connection and illustrate your product’s benefits and features.
As you look towards your 2020 strategy, consider these 4 types of videos that every supplier should be creating and using in their marketing campaigns – to reach distributors on as many platforms as possible – and in every stage of the buying cycle:
If you’re ready to talk and give video a try or ramp up your video strategy, let’s get started.