Retargeting gives you 2nd, 3rd and even 4th chances to engage prospects. It’s a great way to reach customers after they have already showed an interest in your product or service.
Retargeting allows you to target searchers by pushing an advertisement to highly trafficked sites like Google and Yahoo. It increases your chances of making a sale!
Here's an example: A customer is searching for a logoed mug. They get distracted or called away and forget about their search. As they continue to visit other websites, they see display ads for your mug on other sites. They’re reminded of their search, so they click on the ad and are taken right to your product listing!
Take a look at the impressive stats about retargeting in this free download, Is Retargeting Right for You?