What Is Content Marketing?

By: Liz Chrostowski

Con·tent Mar·ket·ing   Noun

​The creation and distribution of branded content to reach a targeted audience in the form of case studies, listicles, quizzes, checklists, guides, infographics and much more.

​Content Marketing is used to:

• Educate – Give prospects and existing customers an overview of your products and services. Have a special product that needs an extra explanation or is new to the market? Content marketing is the perfect way to educate in a visual, interactive and easily digestible way.
  
  
• Boost – Improve brand awareness, loyalty and, most importantly, sales. Content can be created for each stage of the buying journey, encouraging prospects to purchase from your brand every step of the way. Each content piece is branded specifically to your business, helping you become a trusted source in the industry.
  
  
• Create Authority – As you create relevant content that prospects and customers are searching for, your brand’s reputation will grow. Users will come back to your brand time and again for the most up-to-date and relevant information.
  
  
• Storytelling – Your brand has a unique story to tell, and content marketing is the perfect vehicle for it. Explain to distributors why your brand is different and why they should do business with you. Telling your brand’s story creates an emotional connection with customers and sets you apart from the competition.
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Now that we’ve defined content marketing, it’s time to get started! ASI Creative Labs is here to help. Contact your account executive to learn more.