What is Prospecting and Why Should I Be Doing It?

Making a sale is a process, and prospecting is the ­first step toward success. By identifying potential customers and developing a database of contacts, you’ll be on your way to­ finding more buyers.
Simply put, prospecting works, and Connect™ Prospect Hunter is the ultimate one-stop web-based business tool for discovering more quali­fied leads.
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Here are some of the ways Connect Prospect Hunter will help:
More Customers
The typical salesperson loses about 15-20% of their customer base each year; without prospecting, your client pool will eventually run dry. Prospect Hunter lets you to effortlessly access 22,000+ ASI® distributor lists, run advanced searches (geographic locations, top-selling industries, etc.) and export lists for catalog mailing or call campaigns, all to bolster your leads.
Increased Revenue
The math is simple: more customers = more money! Prospecting allows your business to create a constant stream of revenue possibilities with a database full of potential sales. Save valuable time and assets with Prospect Hunter’s easy to-use features, designed to help you land more sales.
Qualification
It’s important to focus your energy on not just ­ landing leads, but the right leads. A basic set of qualifying criteria will help your business increase selling ef­ficiency by ­landing the most trustworthy, pro­fitable customers. With Prospect Hunter, you can track prospects’ credit scores and credit reports to help identify positive or negative signs.
Data Collection
Prospecting doesn’t end at ­landing leads; it’s imperative to follow up with your customers to gather as much information as you can. Once you know the reasons why a prospect connected with your brand, you’ll know which prospecting tactics work best for your business (and which to avoid). This type of market research is a must for continued success, and Prospect Hunter provides plenty of tools to develop a great business strategy.
To learn more about Connect Prospect Hunter, contact your account executive today.
“Prospecting,” Business Encyclopedia, shopify.com. 
“What Are the Bene­fits of Sales Prospecting?” smallbusiness.chron.com