Why Content Marketing is Thriving

By: Liz Chrostowski

When the COVID-19 pandemic began few months ago, we saw businesses closing, turning completely digital and events being cancelled one after another. We’re living in a completely different world than we were 6 months ago. That being said, you’ve probably had to completely rethink your marketing strategy and think of new ways to reach your audience and build lasting relationships.

​Although we’re still in a time of uncertainty, there’s one thing we’re certain about: Content marketing is thriving and will carry your business through these difficult times. How? Content marketing helps build your brand by sharing valuable information distributors can use to sell promo. Even though end-buyers are not spending much right now, they will be soon, and they’ll turn to distributors for creative ways to attract business. And when that time comes, distributors will remember who kept them informed and provided creative promotional ideas and sales strategies throughout the past few months. The opportunity is here to create and publish high-quality, useful and educational content that will build lasting relationships with your customers and prospects.
 
Something important to remember: Your customers’ needs are not what they were before the pandemic hit. Your content should reflect that change as well. And as the narrative continues to evolve, so will your strategy. This is the key to content marketing. At ASI, we've seen suppliers add content that educates their customers on how to keep businesses afloat or even affordable ways to market using promo. With each piece of content you publish, you lay down a building block for your brand and its relationships for when life goes back to “normal.”
 
Want to get started with content marketing? Our in-house agency, ASI Creative Labs can help with all your content marketing needs. Contact your account representative to learn more.