Why Webinars?

By: Liz Chrostowski
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As the playing field becomes more crowded, it’s important to stand out and find new ways to educate potential customers on your products and services. There’s one marketing strategy you may be overlooking: webinars. 

​Webinars are a unique way to position your brand as an industry leader and educate prospects in an engaged way. Webinars have emerged as one of the best ways to attract, engage and educate distributors. You may be wondering: Why should I sponsor a webinar?

• Lead Generation: A webinar can serve as a powerful lead generation tool. To watch a webinar, the viewer has to register with contact information, so by hosting a webinar, you’re collecting leads along the way. 
• Build Brand Recognition: The more you promote your business, the more likely people are to be able to recall your brand. Use webinars as a new way to reach your prospects. 
• Interactive: Webinars allow you to interact with viewers. At the end, hold a Q&A for the opportunity to engage with your prospects and customers in real time. 
• Can Be Repurposed: When you host a webinar, it doesn’t have to end when you finish recording. You can use this webinar long afterward by sharing on social media, your blog or other platforms. 
• Increases Sales: With the information you generate from the registration process, you can follow up and turn leads into potential customers. 
• Creates Connections: Your registrants are interested in your company. Webinars can create new connections with people looking for a brand like yours. 

 
As you can see, webinars are a great way to engage customers in a fun, new way. Consider including them in your marketing plan! If you need help getting started, ASI Creative Labs can help. Click here.