 Looking to sit atop the ROIron Throne? A few tweaks to your marketing strategy will turn your campaign from ice to fire. Integrating Video and Social Media “Night gathers, and now my watch begins.” Digital marketing made a big impact in 2017 and is expected to grow even more in the future. One of the most integral tools to success is live streaming – people are more likely to watch a live stream 3x longer than something previously recorded*. Social media is the perfect place to integrate video and captivate a large audience. March north with your army of followers.
Growth-Driven Tactics “Different roads sometimes lead to the same castle.” Search engine optimization (SEO) is one of the best strategies for growth since it targets people already on the lookout for your products or services. Content marketing will also continue to play a dominant role in the new year; stimulating content generates leads, which turns into more sales. What better way to become the ruler of the Seven Kingdoms? Building Brands Through Blogs “You know nothing…until you create a blog.” Creating a company blog accessible through your website has proven to make a lasting impact. Share business trends, company updates and consumer feedback, all while building connectivity with potential and existing customers. Blogs are a great way to engage viewers, giving them a direct line to your company's voice and message. No need to send a raven! *Source: 10 Marketing Trends to Think About for 2018, Huffingtonpost.com
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