How to Engage Your Social Media Audience

By: Liz Chrostowski

Having an active social media presence will usually yield positive results for a company. An audience that interacts and engages with your content can increase sales and brand recognition, putting you in a great position for success. 

So, how do you increase social media engagement? Let’s take a look …
​
1.    Know your audience
As simple as it sounds, understanding what your audience is looking for is the first and most important step toward increased engagement. You need to catch their attention while they’re scrolling their feeds, so make sure you know what they want.


2.    Interactive content
By making audience participation an essential part of your strategy, you’re organically promoting engagement. Encourage followers to comment on your post, ask them questions or post polls. Facebook has many features that make this easy, including reactions (like, laugh, love, etc.) and tagging friends.


3.    Valuable content
When your audience connects with what you have to say, they’ll be more likely to share, comment or even fill out a form to learn more. This blog post covers how social media is all about quality over quantity, so make sure you treat every social post with care.

Social media is specifically designed to interact with your audience. (It is social media, after all.) Research the platforms you use to see what works best for your business.
​
If you’re looking to get started on social media, ASI® Creative Labs can help. Contact your account executive to learn more.