By: Courtney Love
E-commerce has traditionally been focused on offering consumers the lowest prices in an effort to sell inventory—fast. All marketing channels had promotions echoing that messaging, but as the industry continues to grow, a more personal approach is needed.
It comes down to experiences and customer relationships rather than vying for a single order from a distributor. You have to think long term by obtaining new customers and nurturing the ones you already have to build loyalty. Distributors want and need a supplier who has unique promo ideas and high-quality products for their customers.
Many consumers believe print to be the most trustworthy form of advertising, and that can go a long way in the promotional products industry.
What comes to mind when you think of print?
We may go online to get quick answers, but we turn to print for trustworthy, thought-provoking analysis. For insights on new product ideas and strategies, print is still the go-to medium.
As the most action-oriented marketing vehicle, print still excites readers, and ASI® publications inspire 88% of readers to take action after reading our magazines.
Retargeting gives you 2nd, 3rd and even 4th chances to engage prospects. It’s a great way to reach customers after they have already showed an interest in your product or service.