By: Kim Teti

​The most successful brands don't outperform their competition through sheer luck and circumstance – they adhere to a formula that combines strong branding, compelling storytelling and a unique customer experience.

By: Courtney Love

As marketers and salespeople, we write our products’ stories every day. What we say should create connections with prospects, explain why our product matters and illustrate how it can help fulfill a need or solve a problem. 

By: Kim Teti

Grabbing an audience's attention is harder than ever nowadays, and engaging with a potential customer base can be challenging without being a nudge, or worse, getting flagged as spam.
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By: Liz Chrostowski

When you think about some of the most successful brands – Facebook, Instagram, Amazon, Target – what's the first thing you visualize? An iconic logo.

By: Liz Chrostowski

​Not every marketing video has to be an ad. Sometimes the best marketing videos are the ones for your resource library, archive or marketing files. Your company will use these videos time and time again, and they’ll help grow your brand

By: Liz Chrostowski

​When you add a new marketing avenue to your overall strategy, it doesn’t mean you need to take away something you’ve already been doing, especially if it’s been working for you. To have a successful marketing plan, it’s important to intertwine your tactics to complement each other rather than compete. 

By: Kim Teti

​I’m always trying to see where I can cut costs in my daily spending or get the best bang for my buck. I avoid the grocery store when I’m starving so I don't average out at 10 things per aisle added to my cart. I’ll go shopping when products are on sale, and I’ll try to figure out when stores are likely to have sales and do my shopping then – because who doesn't like a good discount?

By: Kim Teti

I’ve heard a lot of suppliers ask questions about how the search feature in ESP® actually works. This is an important topic because it’s one of the top ways you can get your products in front of distributors. I’m going to talk about exactly how these distributors are searching. I’ll also touch on certain habits they have and how you can optimize your products in searches to appear higher.

By: Kim Teti
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While driving home from work the other day, I passed by a girl walking her dog. As I pulled up to a red light, I noticed she had stopped beside a box on the sidewalk with the word “FREE” written across it in huge letters.

By: Kim Teti

It’s that time of year for spooky costumes, treats, pumpkin patches, haunted houses and witch’s punch. How are you celebrating?

By: Kim Teti

Building a brand image and maintaining an online presence is super important, which is why I’m diving into two successful examples of companies that do this. There are so many lessons you can learn from them, including how to appeal to all demographics in our industry (and you know there are a lot of different personas).
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By: Kim Teti

Have you ever searched online for the perfect gift for someone and used different variations of keywords and descriptions to narrow down your search? I did this recently while on a quest for a birthday gift for my mom.