By: Liz Chrostowski

​When you add a new marketing avenue to your overall strategy, it doesn’t mean you need to take away something you’ve already been doing, especially if it’s been working for you. To have a successful marketing plan, it’s important to intertwine your tactics to complement each other rather than compete. 

By: Kim Teti

​I’m always trying to see where I can cut costs in my daily spending or get the best bang for my buck. I avoid the grocery store when I’m starving so I don't average out at 10 things per aisle added to my cart. I’ll go shopping when products are on sale, and I’ll try to figure out when stores are likely to have sales and do my shopping then – because who doesn't like a good discount?

By: Kim Teti

I’ve heard a lot of suppliers ask questions about how the search feature in ESP® actually works. This is an important topic because it’s one of the top ways you can get your products in front of distributors. I’m going to talk about exactly how these distributors are searching. I’ll also touch on certain habits they have and how you can optimize your products in searches to appear higher.

By: Kim Teti
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While driving home from work the other day, I passed by a girl walking her dog. As I pulled up to a red light, I noticed she had stopped beside a box on the sidewalk with the word “FREE” written across it in huge letters.

By: Kim Teti

It’s that time of year for spooky costumes, treats, pumpkin patches, haunted houses and witch’s punch. How are you celebrating?

By: Kim Teti

Building a brand image and maintaining an online presence is super important, which is why I’m diving into two successful examples of companies that do this. There are so many lessons you can learn from them, including how to appeal to all demographics in our industry (and you know there are a lot of different personas).
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By: Kim Teti

Have you ever searched online for the perfect gift for someone and used different variations of keywords and descriptions to narrow down your search? I did this recently while on a quest for a birthday gift for my mom. 

By: Liz Chrostowski

Social media is everywhere nowadays, so getting started can be (understandably) overwhelming. Even avid users struggle with the ins and outs of these platforms, but fear not! I'll help break it down for you.

By: Kim Teti

Is cold calling effective? We’ll break down techniques on how to do it and invest your time in the right prospects.