The most successful brands don't outperform their competition through sheer luck and circumstance – they adhere to a formula that combines strong branding, compelling storytelling and a unique customer experience.
As marketers and salespeople, we write our products’ stories every day. What we say should create connections with prospects, explain why our product matters and illustrate how it can help fulfill a need or solve a problem.
Not every marketing video has to be an ad. Sometimes the best marketing videos are the ones for your resource library, archive or marketing files. Your company will use these videos time and time again, and they’ll help grow your brand
When you add a new marketing avenue to your overall strategy, it doesn’t mean you need to take away something you’ve already been doing, especially if it’s been working for you. To have a successful marketing plan, it’s important to intertwine your tactics to complement each other rather than compete.
I’m always trying to see where I can cut costs in my daily spending or get the best bang for my buck. I avoid the grocery store when I’m starving so I don't average out at 10 things per aisle added to my cart. I’ll go shopping when products are on sale, and I’ll try to figure out when stores are likely to have sales and do my shopping then – because who doesn't like a good discount?
I’ve heard a lot of suppliers ask questions about how the search feature in ESP® actually works. This is an important topic because it’s one of the top ways you can get your products in front of distributors. I’m going to talk about exactly how these distributors are searching. I’ll also touch on certain habits they have and how you can optimize your products in searches to appear higher.
By: Kim Teti While driving home from work the other day, I passed by a girl walking her dog. As I pulled up to a red light, I noticed she had stopped beside a box on the sidewalk with the word “FREE” written across it in huge letters.
If you want the best chance of success for your brand, it’s important to understand the value of marketing to the right audience. When you put your brand in front of the right group, you won’t waste your time and money on people who may never be interested. Make the most of your budget by showing your products and brand to viewers who are most likely to convert to customers.
Sponsorship marketing goes beyond just advertising your business or giving away product samples. When you become an event sponsor, you gain access to an audience that’s likely interested in some aspect of your products and services. The company hosting the event typically adds your logo to all of their marketing, and may even give you shout-outs during the event. This is all extra exposure for your brand.
Building a brand image and maintaining an online presence is super important, which is why I’m diving into two successful examples of companies that do this. There are so many lessons you can learn from them, including how to appeal to all demographics in our industry (and you know there are a lot of different personas).
Have you ever searched online for the perfect gift for someone and used different variations of keywords and descriptions to narrow down your search? I did this recently while on a quest for a birthday gift for my mom.