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Blog

8 Benefits to Email Marketing

6/15/2022

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By: Alejandra Borbolla Diaz


​​Email marketing is the most direct form of marketing used to promote your business, designed to reach customers and prospects at every stage of the buying process through the #1 communication channel.


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The Biggest Misconceptions of Content Marketing

6/14/2022

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By: Kim McDade

Content Marketing is a great strategy to introduce products that are new, unique, need a bit of explanation or to simply increase brand awareness. ​

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Benefits of Promoting your Products through Social Media

6/13/2022

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By: Alejandra Borbolla Diaz


​​Social media doesn’t have to be complicated. Read our guide to learn how and why to get started.


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Are you in need of a new look?

6/9/2022

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 By: Alejandra Borbolla Diaz

​
​If you’re looking to upgrade your online presence with eye-catching elements that highlight your products while giving your customers a unique shopping experience, a Supplier ESP Website is the perfect fit for your brand.


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Why You Should Host a Webinar

6/8/2022

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​by: Alejandra Borbolla Diaz


​You probably see invites to webinars often, but did you know that you can host a webinar to help improve brand recognition and better establish your credibility in the promo products industry? Let’s take a look at all the ways hosting a webinar can benefit your supplier business.


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Top Things Distributors Look for in ESP

5/13/2022

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By: Kim McDade

​We polled industry professionals asking what distributors look for when they are browsing ESP, and the firsthand insights we gained can help shape your presence on the #1 business platform in the promotional products industry.

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Spring Cleaning in ESP

5/3/2022

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By: Kim McDade

​It’s the season of growth, hope and inspiration, so it’s time to tidy up your ESP listings to give your brand a refreshing new outlook for the rest of 2022 and beyond. We recommend these free options to declutter your ESP presence.

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Distinguish Yourself Online

4/13/2022

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By: Kim McDade

Looking for new avenues and messaging that will get your brand noticed and out in front can be harder and harder because of the ever-growing digital space. 



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Calculating Event ROI

3/17/2022

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By: Kate Stec
​It’s easy to measure your exhibit performance, especially when you create benchmarks based on realistic expectations prior to your event. 
After spending the last two years seesaw social distancing, events and tradeshows have slowly remerged. People have started to dip their toe into the tradeshow waters over the last several months with strong results.


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Check Your List, Twice!

12/7/2021

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By: Kim McDade
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​As we finish out the year and start to plan ahead for 2022, it’s a crucial time to measure the success of your marketing tactics from 2021 to ensure you’re showing up where it counts in ESP and beyond.

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The Importance of Live Events in Your Overall Marketing Strategy

8/17/2021

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By: Marygrace McLaughlin

Every business strives for continuous success and growth, no matter how new or well-established your brand may be. Arguably the most crucial factor in determining that growth is your marketing strategy, and focusing on live events is one of the best ways to tackle this.

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Why ESP Supplier Stores Are Important for Your Business

8/10/2021

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By: Marygrace McLaughlin

If you’re looking for a way to expand your business and attract distributors, what better place to do it than on ESP, the #1 business platform in the industry?


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Building a Successful Social Media Marketing Strategy

7/13/2021

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By: Marygrace McLaughlin

Today, consumers are engaged with social media an average of two hours and 24 minutes per day*, so it only makes sense for businesses to engage with their customers on the same platforms they’re scrolling through daily. What are the business benefits of using platforms such as Facebook, Instagram and Twitter to connect with the 4.2 billion social media users worldwide?
 


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What is Objective-Based Marketing?

6/21/2021

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By: Kim Teti

​​How will you attract new customers? How will you reach former customers to order from you again? How will you stand out among your competitors? 

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Build Amazing Videos & Get More Eyes on Them!

6/16/2021

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​By: Liz Chrostowski
​
Video is one of the most important aspects of your marketing plan, and it's crucial that your videos are being seen by those who matter most. Let's take a look at some of the most effective types of marketing videos and how to increase views on them:

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  • Upcoming Opportunities
  • Digital
    • ESP >
      • ESP
      • ESP Websites
    • E-Newsletters
    • ASI Central
    • Email Express
    • Connect
    • Supplier ESP Websites
  • Print
    • Counselor
    • Catalogs
    • Mailing List
  • Creative Labs
    • ASI Creative Labs Services >
      • Content Marketing
      • Video Service
      • Sponsored Social Ads
      • Sponsored Webinars
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      • Custom Websites
  • Events
    • ASI Show ConneX
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  • Resources
    • Content Library
    • Blog
    • The Team
  • Reach End Buyers
    • Catalogs
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  • Subscription Services
    • Connect
    • Supplier ESP Websites
    • ESP Websites
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  • Join