By: Liz Chrostowski

​Not only is video the future of marketing, it’s the NOW. Video has proven itself to be a crucial aspect of every marketing plan. Whether your business is large or small and operating virtually or in-person, video should be part of your strategy.

By: Liz Chrostowski

Con·tent Mar·ket·ing   Noun

​The creation and distribution of branded content to reach a targeted audience in the form of case studies, listicles, quizzes, checklists, guides, infographics and much more.

By: Kim Teti
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We know that print can be effective, and by using certain design and copy tactics, you can maximize the success of your print campaign. Here are a few tips to get you started:

By: Kim Teti

If there’s one thing we miss more than anything in our working lives, it’s connecting with promo products industry folks like you at our ASI Shows. Thankfully, our amazing events team at ASI is busy building our first-ever all-virtual trade show (if you aren’t signed up for ASI Show Digital Expo, what are you waiting for?!) so you can get the promotional product sourcing and networking you love, all from the safety of your home or office.

By: Kim Teti

According to a study on HubSpot, email users grew to 3.9 billion in 2020. Everyone uses email because it’s an excellent way to inform prospects, plus it allows for some personalization. With quick deliverability and measurable results, email marketing will continue to be a marketing platform of choice.

By: Liz Chrostowski

​When it comes to creating a marketing video, there’s no such thing as “just winging it.” There are a few crucial steps to take before busting out the family camcorder or opening your iPhone camera. In this checklist, we’ll walk you through the steps to create a killer video strategy. 

By: Kim Teti

Whether it's digital, print or a little bit of both, ASI looks for solutions that can help any type of supplier promote their business through advertising methods that best suit their needs. Having a healthy mix of digital and print is always the best strategy because it ensures your brand is showing up everywhere potential distributors are looking. In this download, we discuss potential strategies that are geared toward suppliers with apparel products.

By: Liz Chrostowski

As 2020 has proven, you never really know what challenges await when the calendar flips to a new year, but you can still do everything in your power to use the right tools and strategies to prepare your business for anything.

By: Liz Chrostowski
It should be the goal of any brand to constantly increase its exposure and recognition, and the more places you’re seen, the more likely distributors will choose you. At ASI, two of the most popular and accessible ways to accomplish these goals is through e-newsletters and ASICentral.

By: Kim Teti 

The online space is always changing and evolving to meet the needs of those searching and browsing online. Trying to be everywhere your potential prospects are online can be very daunting. However, by simply looking at your current marketing plans and evaluating what’s working and what needs improvement, you can come up with a plan to get the best exposure for your brand.

By: Courtney Love

If you’re a hockey fan like I am, chances are you’re invested in the playoffs right now – even more so if your team is continuing to head toward that glorious and ever-coveted Stanley Cup. 

By: Kim Teti

​As part of our efforts to stay on top of the hottest trends in the promotional products industry, we’re always analyzing ESP® search data to determine distributor browsing habits and how our supplier partners can benefit from these search habits. Standing out in search results is crucial – especially considering there are more than 1 million products in ESP – and lucky for you, ASI® offers many ways to achieve this goal.

By: Courtney Love

In wake of the cancellations of ASI Show’s 2020 events, it’s imperative for suppliers to reallocate this money quickly and decisively. We’ve put together 5 ways you can reallocate this portion of your 2020 marketing budget to maintain your industry presence and increase your market share.

By: Liz Chrostowski

Posting on social media, creating relevant content, hosting webinars and creating educational/inspirational videos are all great ways to build your brand and increase awareness. But perhaps most importantly, they position your brand as a thought leader. What is a thought leader? Simply put, being a thought leader means you’re viewed as an expert and authority within your industry.

By: Amanda Smith

Have you ever been aware of a product for so long and then realized that it’s actually a promo product? I have! It recently occurred to me that Hess trucks are promotional products.