By: Kim Teti

No matter how large or small your advertising budget is, you can still find creative ways to increase your following and get your brand in front of prospects. In this post, we’ll cover some cardinal rules for small business advertising and offer some additional tips along the way. 
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By: Liz Chrostowski

Take a look at the largest brands in the world – Coke, Apple, Google, Microsoft – and you’ll see at least one similarity among them all. And what is that? Branding. They have stellar branding strategies and stories, and each is recognizable down to certain colors, logos, you name it. But branding isn’t just for the largest companies in the world. Your business, big or small, needs branding to survive.

By: Amanda Smith

​Catalogs are still effective and need to be a key component of any savvy supplier’s marketing plan. Distributors love using catalogs to close sales. They often find it drives end-buyers to shop online – that’s right, print actually drives digital sales! 

By: Kim Teti

What is a Supplier Store? It’s one page in ESP® that’s completely dedicated to your business. Supplier Stores keep distributors in ESP longer and allow them to engage with your brand all in one place. Let’s take a look at all of the aspects of a Supplier Store.

By: Liz Chrostowski

Businesses are getting back to normal (somewhat) and are looking for more ways to drive sales to finish out the year strong. It’s likely your business halted some marketing for the last few months, so getting back on track might be a little challenging. Or maybe your business is busier than ever and you need a little extra something to make selling easier. Marketing was created to drive sales and to assist your sales team, especially in B2B. What’s one way you can be sure to give your sales team everything they need (and more)? Use video. 

By: Kim Teti

While you’re browsing a site, do you ever think to yourself: Wow! This site is easy to navigate! or I really like the color scheme they used here, or even: I wish I could find things easier on this site.

By: Amanda Smith

Do you have a product or products that are in a popular category or sold out in digital advertising? Did you know there’s another avenue of marketing where you can not only showcase your product, but also claim exclusivity in that category?

By: Liz Chrostowski

When the COVID-19 pandemic began few months ago, we saw businesses closing, turning completely digital and events being cancelled one after another. We’re living in a completely different world than we were 6 months ago. That being said, you’ve probably had to completely rethink your marketing strategy and think of new ways to reach your audience and build lasting relationships.

By: Amanda Smith 

When utilized correctly, print marketing makes an outstanding addition to any strategy. Need a few reasons why? Let us spell it out for you …

By: Liz Chrostowski
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Social media lingo is full of acronyms and abbreviations. I think people use more abbreviated words than full words when writing a status on one of the popular platforms. Whether it's BRB or OMG, acronyms are everywhere. So, that's why I think it’s the perfect opportunity to talk about social during the "Spell it Out Week" on our blog.

​This week on the blog, we’ll be spelling it out for you. No really – with acronyms.

By: Kim Teti

​Today I want to talk about a way you can build trust and credibility with your prospects. You can do this by making sure your products listed in ESP® are updated and accurate. Ensuring that you have the most up-to-date information on your product listings is crucial because they’re a reflection of your business. 

By: Amanda Smith

​If you haven’t been using email marketing to connect with distributors, you’re missing out. There are many reasons why email marketing is beneficial to any supplier looking to spread the word about their products and brand. Aside from having one of the largest ROIs of any advertising vehicle, email marketing can benefit you in the following ways:

By: Liz Chrostowski

For this week’s installment of “Benefit of … Week,” we’re going to look at the benefit of marketing materials.