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Blog

Check Your List, Twice!

12/7/2021

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By: Kim McDade
​
​As we finish out the year and start to plan ahead for 2022, it’s a crucial time to measure the success of your marketing tactics from 2021 to ensure you’re showing up where it counts in ESP and beyond.

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The Importance of Live Events in Your Overall Marketing Strategy

8/17/2021

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By: Marygrace McLaughlin

Every business strives for continuous success and growth, no matter how new or well-established your brand may be. Arguably the most crucial factor in determining that growth is your marketing strategy, and focusing on live events is one of the best ways to tackle this.

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Why ESP Supplier Stores Are Important for Your Business

8/10/2021

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By: Marygrace McLaughlin

If you’re looking for a way to expand your business and attract distributors, what better place to do it than on ESP, the #1 business platform in the industry?


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Building a Successful Social Media Marketing Strategy

7/13/2021

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By: Marygrace McLaughlin

Today, consumers are engaged with social media an average of two hours and 24 minutes per day*, so it only makes sense for businesses to engage with their customers on the same platforms they’re scrolling through daily. What are the business benefits of using platforms such as Facebook, Instagram and Twitter to connect with the 4.2 billion social media users worldwide?
 


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What is Objective-Based Marketing?

6/21/2021

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By: Kim Teti

​​How will you attract new customers? How will you reach former customers to order from you again? How will you stand out among your competitors? 

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Build Amazing Videos & Get More Eyes on Them!

6/16/2021

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​By: Liz Chrostowski
​
Video is one of the most important aspects of your marketing plan, and it's crucial that your videos are being seen by those who matter most. Let's take a look at some of the most effective types of marketing videos and how to increase views on them:

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Why try a hosted-buyer event? Why not!

6/3/2021

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By: Kate Stec

Hosted-buyer events often get overlooked and dismissed for many reasons, most notably the high price tag and the question of potential ROI.


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A New Target Audience

5/25/2021

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By: Amanda Smith

In today’s world, there are choices and options everywhere we look. This is especially true in marketing. Our digital environment has opened up so many doors in how we connect and advertise to buyers that it can sometimes be overwhelming. You may find yourself trying to decide which media is the best to invest in to get your products in front of the right buyers. It can be even more difficult and overwhelming when you have niche or specific products that need to reach a targeted audience.

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The Guide to Search Engine Optimization

5/17/2021

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By: Kim Teti

Picture this: You’re browsing online for products. You scroll through maybe the first page of search results, but don't think to look any further. The answer to your search will be on that first page, right?



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The Rule of 7?

5/12/2021

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By: Courtney Love
As a marketer, the Rule of 7 has been ingrained in my brain for as long as I can remember, even as far back as my high school advertising class (Proud DECA member here who placed in a state-wide marketing competition … nbd). The rule states that it takes an average of seven interactions with a potential customer before they’re ready to buy, but should we really be blindly following a blanket concept that can’t possibly apply to every situation?


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5 Common Challenges With Virtual Trade Shows

5/10/2021

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By: Liz Chrostowski

Just like in-person shows, virtual shows come with certain challenges. Whether you’re a big or small supplier, there are ways to enhance your experience, make the most of your time and yield the best results.

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Prepare to Re-Enter the Wonderful World of Events

4/27/2021

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By: Kate Stec

Finally! Essential business-building in-person shows and events are being added back onto calendars starting this spring. Here’s what you need know to prepare to make them productive, while also staying safe:


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How to Combine Different Media into Your Marketing Strategy

4/19/2021

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By: Amanda Smith

With large retailers turning back to catalogs, there’s no question they still have promotional power in your marketing plan. If fact, their shelf life averages around 20.3 days, giving your products weeks of exposure. 


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Video is NOW

4/9/2021

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By: Liz Chrostowski

​Not only is video the future of marketing, it’s the NOW. Video has proven itself to be a crucial aspect of every marketing plan. Whether your business is large or small and operating virtually or in-person, video should be part of your strategy.

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What Is Content Marketing?

3/23/2021

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By: Liz Chrostowski

Con·tent Mar·ket·ing   Noun

​The creation and distribution of branded content to reach a targeted audience in the form of case studies, listicles, quizzes, checklists, guides, infographics and much more.

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  • Q1 2023 Opportunities
  • Digital
    • ESP >
      • ESP
      • ESP Websites
    • E-Newsletters
    • ASI Central
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    • ASI Show ConneX
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