ASI Advertising Blog - ASI Advertising Media Kit

Spring Cleaning in ESP

5/3/2022

By: Kim McDade

It’s the season of growth, hope and inspiration, so it’s time to tidy up your ESP listings to give your brand a refreshing new outlook for the rest of 2022 and beyond. We recommend these free options to declutter your ESP presence.

Distinguish Yourself Online

4/13/2022

By: Kim McDade

Looking for new avenues and messaging that will get your brand noticed and out in front can be harder and harder because of the ever-growing digital space.

Calculating Event ROI

3/17/2022

By: Kate Stec
It’s easy to measure your exhibit performance, especially when you create benchmarks based on realistic expectations prior to your event. After spending the last two years seesaw social distancing, events and tradeshows have slowly remerged. People have started to dip their toe into the tradeshow waters over the last several months with strong results.

Check Your List, Twice!

12/7/2021

By: Kim McDade

As we finish out the year and start to plan ahead for 2022, it’s a crucial time to measure the success of your marketing tactics from 2021 to ensure you’re showing up where it counts in ESP and beyond.

The Importance of Live Events in Your Overall Marketing Strategy

8/17/2021

By: Marygrace McLaughlin

Every business strives for continuous success and growth, no matter how new or well-established your brand may be. Arguably the most crucial factor in determining that growth is your marketing strategy, and focusing on live events is one of the best ways to tackle this.

Why ESP Supplier Stores Are Important for Your Business

8/10/2021

By: Marygrace McLaughlin

If you’re looking for a way to expand your business and attract distributors, what better place to do it than on ESP, the #1 business platform in the industry?

Building a Successful Social Media Marketing Strategy

7/13/2021

By: Marygrace McLaughlin

Today, consumers are engaged with social media an average of two hours and 24 minutes per day*, so it only makes sense for businesses to engage with their customers on the same platforms they’re scrolling through daily. What are the business benefits of using platforms such as Facebook, Instagram and Twitter to connect with the 4.2 billion social media users worldwide?

What is Objective-Based Marketing?

6/21/2021

By: Kim Teti

How will you attract new customers? How will you reach former customers to order from you again? How will you stand out among your competitors?

Build Amazing Videos & Get More Eyes on Them!

6/16/2021

By: Liz Chrostowski

Video is one of the most important aspects of your marketing plan, and it's crucial that your videos are being seen by those who matter most. Let's take a look at some of the most effective types of marketing videos and how to increase views on them:

Why try a hosted-buyer event? Why not!

6/3/2021

By: Kate Stec

Hosted-buyer events often get overlooked and dismissed for many reasons, most notably the high price tag and the question of potential ROI.

A New Target Audience

5/25/2021

By: Amanda Smith

In today’s world, there are choices and options everywhere we look. This is especially true in marketing. Our digital environment has opened up so many doors in how we connect and advertise to buyers that it can sometimes be overwhelming. You may find yourself trying to decide which media is the best to invest in to get your products in front of the right buyers. It can be even more difficult and overwhelming when you have niche or specific products that need to reach a targeted audience.

The Guide to Search Engine Optimization

5/17/2021

By: Kim Teti

Picture this: You’re browsing online for products. You scroll through maybe the first page of search results, but don't think to look any further. The answer to your search will be on that first page, right?

The Rule of 7?

5/12/2021

By: Courtney Love
As a marketer, the Rule of 7 has been ingrained in my brain for as long as I can remember, even as far back as my high school advertising class (Proud DECA member here who placed in a state-wide marketing competition … nbd). The rule states that it takes an average of seven interactions with a potential customer before they’re ready to buy, but should we really be blindly following a blanket concept that can’t possibly apply to every situation?

5 Common Challenges With Virtual Trade Shows

5/10/2021

By: Liz Chrostowski

Just like in-person shows, virtual shows come with certain challenges. Whether you’re a big or small supplier, there are ways to enhance your experience, make the most of your time and yield the best results.

Prepare to Re-Enter the Wonderful World of Events

4/27/2021

By: Kate Stec

Finally! Essential business-building in-person shows and events are being added back onto calendars starting this spring. Here’s what you need know to prepare to make them productive, while also staying safe: