By: Kim McDade
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​As we finish out the year and start to plan ahead for 2022, it’s a crucial time to measure the success of your marketing tactics from 2021 to ensure you’re showing up where it counts in ESP and beyond.

By: Marygrace McLaughlin

Today, consumers are engaged with social media an average of two hours and 24 minutes per day*, so it only makes sense for businesses to engage with their customers on the same platforms they’re scrolling through daily. What are the business benefits of using platforms such as Facebook, Instagram and Twitter to connect with the 4.2 billion social media users worldwide?
 

By: Kim Teti

​​How will you attract new customers? How will you reach former customers to order from you again? How will you stand out among your competitors? 

By: Kate Stec

Hosted-buyer events often get overlooked and dismissed for many reasons, most notably the high price tag and the question of potential ROI.

By: Liz Chrostowski

Just like in-person shows, virtual shows come with certain challenges. Whether you’re a big or small supplier, there are ways to enhance your experience, make the most of your time and yield the best results.

By: Kate Stec

Finally! Essential business-building in-person shows and events are being added back onto calendars starting this spring. Here’s what you need know to prepare to make them productive, while also staying safe:

By: Amanda Smith

With large retailers turning back to catalogs, there’s no question they still have promotional power in your marketing plan. If fact, their shelf life averages around 20.3 days, giving your products weeks of exposure. 

By: Liz Chrostowski

​Not only is video the future of marketing, it’s the NOW. Video has proven itself to be a crucial aspect of every marketing plan. Whether your business is large or small and operating virtually or in-person, video should be part of your strategy.

By: Liz Chrostowski

Con·tent Mar·ket·ing   Noun

​The creation and distribution of branded content to reach a targeted audience in the form of case studies, listicles, quizzes, checklists, guides, infographics and much more.